Land Rover Life magazine presented a unique challenge to the Stevens team.  As a new national circulation start-up in a newly created market niche, LRL represented a completely blank canvas from which to work. Catering to the upscale interests of Land Rover enthusiasts, this ground-breaking magazine required a design that fittingly showcased the drama and mystique of off-road adventures, as seen through the eyes of Land Rover owners. Advance research centered on evaluating the mindset, lifestyle and expectations of this high income demographic.Our charge was to create a graphic template that complemented this magazine’s vivid photography and compelling storytelling. Land Rover Life is off to a grand start, significantly increasing circulation with each new issue.