Visually stunning and enlightening, this “coffee table book” serves to build customer loyalty among existing Maple Island clients through affirmation of their purchase decision. When customers show the book around to friends and acquaintances, they become goodwill ambassadors in the process.  But it’s also a promotional piece, sent to qualified prospective clients.  As such, it’s a rather expensive, but when clients are likely to spend upwards of $1,000,000 on a custom log home, it makes no sense to skimp on sales materials.