Perched on the southeastern shore of historic Mackinac Island, Michigan, Mission Point is a well-established and respected property at one of the nation’s top travel destinations. Stevens was commissioned to re-introduce the resort to the market and develop growth in a difficult Michigan tourism economy.

We took to the task like a fish to water by developing a complete media and PR plan, executing a fresh two-pronged advertising campaign designed to attract new overnight guests and day-visitors, re-designing all new collateral materials, reinventing the web site, and finally, introducing the resort to web-based viral marketing.