Founded in 1893, Saint Mary’s Health Care is comprised of 28 community touch points, anchored by a 324-bed teaching hospital. Stevens was selected as agency of record after a national agency search.

Saint Mary’s wanted an agency that could fully understand, embrace and creatively express their unique brand positioning. The biggest challenge they faced was the perception that they were a hospital for low-income patients. When we began they were known solely as a caring environment, but their groundbreaking technologies and expertise remained virtually unheard of.       
           
Over the past several years, we’ve demonstrated the ability to digest a complex brand platform and successfully re-launch Saint Mary’s in the market by introducing a completely new identity and developing a comprehensive multi-media campaign that included the launch of their newest facilities—The Lacks Cancer Center, The Hauenstein Center and Saint Mary’s Southwest.

Thanks to a highly focused campaign, perceptions are changing. Saint Mary’s continues to expand. And Stevens is poised to move into the next phase of branding.