The introduction of the “Something More” branding campaign signaled a turning of the tide for Saint Mary’s. They featured, not doctors, but patients engaged in everyday activities, addressing their health issues and imploring the audience to expect more from their health care—more than choosing compassion over technology, or expertise over attention. These patients expected it all. And they got it all at Saint Mary’s.

This campaign made our audience take notice. The series even prompted a featured article in the local press commending: “These commercials sell a state of mind. Someone with insight put this together.”

Aside from the accolades, the numbers also did some talking. Our latest consumer study shows a 44% increase in brand preference among our target audience for Cancer Care, a 69% increase in Orthopedics and a 67% increase in Neurosciences.

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