With this project, we were faced with a conundrum: Our client needed to reach a broad audience and wanted to offer a tasteful “big-budget” portrayal of his product. However, his sales promotions changed so often, and so quickly, that his limited budget would not accommodate his “big-budget” dreams.

Our solution. Go animated. Its less time consuming and far less expensive than a film shoot. Plus, the animation gave us the freedom to explore the design features that make BMW one of the most sought after rides. The BMW is a refined, stylish car—as is its target audience. We believe the spot reflects simplicity and elegance, while still offering our client a cost-effective resolution.

:30 Commercial