Sharpe came to us in the midst of adding another premium brand to their already prominent line of cars. In addition to adding the Jaguar line, Sharpe also offered several others included BMW and Land Rover, as well as Certified Pre-Owned BMWs and a non-certified Pre-Owned lot. Clearly they also needed a brand identity— ASAP.

We gave them a personality. And a new name: The Sharpe Collection of Premium Automobiles. They also received several other overhauls, including: a re-evaluation of their media plan, and upgrade in buying efficiencies and the addition of unconventional mediums to their marketing repertoire—mall displays, customer events, etc.

Since applying our modifications, the client has maximized their budget and minimized out-of pocket expenses, while enjoying an exponential growth in market share.