Though long recognized as having some of the finest lodging and dining in the Midwest, Stafford’s previous marketing efforts never came close to truly communicating the depth of quality they had worked so hard to build.

Stevens evaluated their stance. Unity and consistency were the missing pieces. So, we decided to take a few bold steps. First, we established the Stafford name as a brand umbrella, with each property becoming a product under that name. Then, we developed an annual media plan that allowed us to maintain flexibility in adapting market conditions.
   
The result? A consistent, sophisticated look for their advertising materials, which allowed Stafford’s to fully realize the benefits of their brand equity while presenting a unified front.