Posts by Allen Crater

Messaging during these times

During this time business owners like myself find ourselves caught between trying to keep the lights on and bills paid, while still respecting and caring about the health and safety of both our clients and our employees.  It can be a tough balancing act, and a hard time to think about sales or marketing.

In Challenge Lies Opportunity

These are uncharted waters. Life as we knew it, for the moment, has hit pause. We are standing apart to be united. Resilience is something each of us are finding daily. Sitting at the helm of an advertising agency that knows a thing or two about being resilient— over 100 years old, having survived two World Wars and The Great Depression among other things and having personally worked through the challenges brought by 9/11 and the recession of 2008—I know that this challenge, like the ones before it, holds opportunity.