Crystal Mountain is a premier four-seasons resort in the Midwest. Primarily known for their skiing and golfing, Crystal offers so much more: a variety of lodging options from hotel rooms to town homes, two championship golf courses, an award-winning full service spa and fitness center, 58 downhill trails for skiing/snowboarding, and more.
For over 30 years, Stevens has worked with Crystal to transform itself into the world-class resort they are today. When we first connected with Crystal Mountain, they were ranked #7 in the state. Now, they are one of the top-ranked family resorts in the country. Over the decades, we have worked with them as they added amenities including a conference center, spa, outdoor waterpark, restaurants, retail centers, a second golf course, downhill terrain, lifts, real estate developments, and more.
Crystal is where memories are made, traditions are practiced, and vacation comes to life. The resort provides a stage where people can have memorable experiences and connect with each other and nature. Crystal’s goal was to share that experience with a larger audience to increase awareness and overnight bookings.
To do that, we took a close look at their past guest lists via PRIZM profiling. Using this data, we developed a strong mix of traditional and non-traditional advertising to reach new guests. Throughout the years, Stevens has collaborated to redesign their brand identity for new real estate and lodging developments, signage, marketing materials, direct marketing, collateral, bi-annual lifestyle publications, enhanced their digital presence, and much more.
As one of our longest client relationships, we are proud of the work that Crystal has done to transform itself into a world-class resort over the last 30 years. Each year, Crystal maintains and grows their reputation as one of the Midwest’s most family-friendly destination resorts. Today, they are approaching the $100 million mark for growth and development. One thing is crystal clear: we’re incredibly proud of our long-standing partnership.
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