Life just moves a little slower

When life picks up the pace, it’s important to take a deep breath. South Haven is the perfect place to step back and relax – known for its beautiful beaches, charming eateries, wineries, and boutiques, it’s got everything you need for the perfect vacation. Stevens helped the South Haven Visitors Bureau to develop a visibility strategy that reflected the relaxing and scenic atmosphere that makes them famous. Together, we created the theme of finding your escape in South Haven.

Stevens created a new brand identity and campaign that included components for radio, television, outdoor, and print. Their newly-designed logo is an abstract representation of the four seasons, and is just as adaptable. This new campaign resulted in an increase in consistent traffic, including a doubled number of unique website visitors.

Targeted DMA also saw huge increases in website visitors: Chicago was up 60%, Detroit was up 39%, Grand Rapids was up 274% and Indianapolis was up 172%!

Stevens helped to emphasize the unique nature of South Haven – whether you’re looking for an adventure on the trails or a relaxing day at the beach, you can always find your escape.