GRAR approached us because a lack of inventory on the market had caused an unhealthy “sellers” market – they wanted to encourage more people to list their homes with a licensed realtor and improve home inventory for buyers.

They were also launching a new website that made finding the perfect home even easier. We developed a multi-channel, two-part advertising campaign that utilized broad reaching television commercials paired with very targeted digital display ads.

The imaginative campaign personified how scary home shopping can be, but with the help of GRAR’s new website and app, you can take the worry out of finding that perfect match.