An emphasis on style, design, and customer service

A regional tile distributor with an emphasis on style, design and customer service, Virginia Tile is known for their variety of quality products and gorgeous showrooms.

They approached us because they wanted a website that captured that same beauty and quality that they prided themselves on. After some analysis, we determined that they also needed a web-based tool to assist their internal employees and external users with the process of searching for product. We redesigned their website and created that tool.

The increased functionality included a digital-based catalog that meant clients and designers could share tile choices via email; a robust filtering system that allows site users to better find the right product for their project; custom maps and images based on user’s location; and images that are dynamically posted to Pinterest for increased social sharing and visibility. In addition to the increased web traffic, they have also received consistent positive feedback from designers about how intuitive and convenient the new system is. Guess you could say that it paved the way for their increased success.