Failure is not an option.

Partnering with Scientific Anglers we developed a unifying multimedia campaign utilizing five of their well-known ambassadors – each representing different demographics, locales, and fishing styles. While each pro had different needs, their story was the same – they all rely on SA products when failure is not an option.

The campaign relied on large lifestyle imagery, a bold brand statement/headline and included specific product details that reinforced how SA delivers on the brand promise. From the photos and videos captured we built out a campaign series that included print ads, digital ads, videos, social and POS materials.